Bee in the Car

[Small on Purpose - II]

I swatted and swerved frantically. And threatened my life in the process. I had a bee in the car, and it didn’t matter if I was going 70mph on the highway or parked in a lot, that bee needed to get off my dashboard in a hurry.

One bee. That’s it.

But the bee has a resource rarely found: an audience (a victim?) trapped in a confined space.

To be small and effective means thinking creatively about shrinking space and immobilizing your audience.

Immobility is rare, though not impossible.
Shrinking space is a matter of drawing a smaller circle.

If you want to be effective, make a difference, inspire action, and change the future, draw a smaller circle—shrink the space you’re targeting