Mosquito at Night

[Small on Purpose - I]

Consider a mosquito. Not an infestation. Not two dozen. Just one.

In the fray of life, a single mosquito does no harm. You likely don’t even know that it’s buzzing around, looking to bite your dog or your roommate, or whatever.

Now, consider a single mosquito again. But this time, imagine it in your bedroom, at night, with the lights off. While you’re trying to sleep. It’s not only harmful in that environment, it’s your nemesis.

The first mosquito didn’t stand a chance to get your attention. The second had no competition for your attention. And it inhibited the one thing you wanted: sleep. One tiny mosquito compels you to take action.

Small is only effective if you can answer the question, "How do I earn and maintain attention?"

A mosquito doesn’t create artificial buzz to get your attention; it does what it is designed to do, persistently, consistently. And It happens to do it better than anything else.

What are you designed to do? Do it persistently.