Sunday Reminder

Now that I have a year of daily blogging under my belt, I'm implementing a few changes. One of those changes will be "Sunday Reminders".

Each week I'll find an older post, polish it up, and re-share it.

Here's today's "Sunday Reminder" from May 22, 2019

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The Only Marketing that Matters

Let me state this clearly: Everyone is a marketer. Yes, even you—whether a pastor or healthcare worker or a backhoe operator for AAA Construction.

But by “marketer” I don’t mean “advertiser". I mean the art of getting your story in front of the world, telling it to the people that need to know, and delivering on it to them.

By “story” I mean:
The messaging and signals
The images and videos
The promises and projections
And the stories we tell
About why you do what you do and choose what you choose.

The goal for good marketing—remember, everyone is a marketer!—is not to build a following or generate a bunch of likes or pump up traffic to your blog, but instead it is to build trust with the people for whom your life (or product or service) matters.

That said, the only marketing that matters is truthful.

People like us solve problems. It's what we do, which is why we will work hard to bring into alignment who we are, what we do, what we’re after, what problem we will solve, and the stories and images and messaging that communicate that.

Don't create a buzz for buzz's sake. Buzz doesn’t solve anything. Trust is the beginning of truly solving problems. Which is why our refrain is, “Here's a problem; I can solve it; let me prove it to you.”

Tell your story truthfully, and you’ll be on your way to solving the problem only you can solve.