Craft is All of This

[Craft - XX]

A summery of "craft" reflections . . .

Craft is in you. And the world is waiting for it.

Craft is nothing without the high standards of the craftsperson.

Craft is motivated from the inside.

To create in a way that is transparent adds value because it builds trust. Craft is honest.

Craft is the art of laying new tracks toward the unexplored future.

Craft is at the intersection between inspiration and productivity.

Listening closely and caring is inherent in craft.

The truth of craft is the measurement of the consistency between mission and product.

Craft is a commitment to mastery.

A craftsperson is vulnerable. And it comes as a cost to the consumer.

Craft requires heat. Heat is the engine of perseverance and the energy behind desire.

Craft is beautiful. And beauty draws us back again and again.

All craft takes time. Not condensed. Not crammed. But day in and day out.

Perfection drives you crazy. Better drives you forward. A commitment to craft is a commitment to better.

Craft is what art becomes when it’s given focus and is used to accurately (though often indirectly) tell the world who we are.

There’s no craft without childlikeness.

Craft names the process of perpetual learning and growing.

That by which we were made is the same means by which we continue to create. Craft is holy.