Bigger

We all know that bigger is not always better.I remember the Navistar XT hitting the market a decade or so ago. Not better.I also remember traveling through miles of “ranches" like this one on the I-5 in California. Huge. Efficient. But not better.Bigger is often far worse because you lose consumer engagement, quality control, specificity. Principles get diluted. Convictions get lost. Profit and growth and size become the determining values.But what about products that easily scale up? Digital books or software or a youtube channel, for example. As they grow in demand, spread more widely, reach a bigger audience, they virtually stay the same as when they had an audience of one.Be careful. Bigger always means more. More demands. More people to please. More attention. More scrutiny. More movement and pieces and problems.We do know this: Bigger does not mean more specific, trusted, cherished, depth, intentionality, transparency, connection, importance.People like us value these things.We think smaller.We think better.The world needs better.