[Learning & Growing - XX]
“Free coffee, next exit.”
Only occasionally does it motivate me to pull off at the next exit, which is usually a rest stop adopted by the Lions Club, but every time it gets me wondering: “Is the coffee gonna be good this time; is it worth pulling off to meet the good folks giving of their time; should I take a bathroom break just to see?”
It’s the only “billboard” that actually works. It doesn’t close any sales. It doesn’t create brand awareness. It rarely motivates any action. But it makes me curious. And curiosity—even in it’s most diluted how’s-the-coffee-this-time way—is the earliest form of change. On the freeway, it’s merely a change in direction or progress, but on the road we travel in life, it could be the difference between two lives.
Curiosity is the common denominator for: Learning. Discovery. Change. Growth. Advancement. Even success.
What’s your coffee sign? Stay curious.
