The Truth of Craft

[Craft - IX]

Every company is theoretically committed to excellence. (I’m not sure why it still makes it into the mission statement.)

Every organization is committed to service. (I don’t know why it’s front and center on the promotional material.)

Every faith community is committed to welcoming and loving. (Not sure why it’s printed on the t-shirts.)

But here's an often forgotten part of craft: Truth telling is a priority.

And telling the truth is less about words (on letterhead and t-shirts and promo material) and more about the implicit message within the product, service, or action.

The truth of craft can be measured by the consistency between mission and product.