Do What They Can’t

[Work - II]

They have the financial cushion to take the risk.
They buy full-page ads.
They have a full-time social media “engineer”.
They have a small production company creating their content.
They can curate an experience.
They have the best of everything at their disposal.

And they also have a lot of red tape.
And liability.
And rigid policy.
And committee meetings to make decisions.
And customer feedback cards to wade through.
And a stationary culture.
And tradition.
And lawyers.
And expectations.

There’s a lot they can’t do, and you can.

Your thing is in the space where their thing can’t reach, can’t go, can’t get to, can’t even consider.

Business.
Social enterprise.
Non-profit.
Church.
Movement.
Network.

It applies to all the above: Do what they can’t!