Failure is Worse…

…than not taking a risk.
…than not giving it your best effort.
…than not rearranging your schedule to do what you know you’re supposed to do.
…than not being discovered as weak or stupid or ignorant.
…than not trying at all.

Why do we believe that?

So, we’d rather not take the risk, give our best, show up and admit when we don’t have the answer.
We’d rather not try at all.

But because succeeding at your thing requires, at the very least, all of those things—risk, your best, uncovering your weaknesses—we are effectively choosing failure by trying to avoid it.

Friends, take the risks—the small ones and the big ones.
It’s the only chance you have.

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It Can't be Coached