We're All Anthropologists

If you’re selling something, you believe people are buyers.If you’re making consumables, you likely believe people are consumers.If you’re offering information, you should probably think of people as collectors of data.But what are people fundamentally?Before buyers and consumers and data collectors?Beneath those traits. Behind those characteristics.What are they at the core?Creators?Sojourners?Meaning-seekers?Meaning-makers?Sinners?The answer to that question will change everything about what you bring to the table, what you make for the world, what you offer the people you set out to serve.